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Suzhou, China, May 31st, 2006 -- HeJian,
HeJian Technology (suzhou) Co., Ltd. (HeJian) produced a new generation of multi-media player chip. The new product, produced with HeJian's 0.18um mixed Signal technology, designed by Actions Semiconductor Company (Actions), has been tested and verified successfully by Actions and is right to put into mass production.

The new product will support Microsoft's "Windows Media Digital Rights Management DRM10 (WMDRM10, i.e. Janus DRM)", "Microsoft's Media Transmission Protocol (MTP)" and be backwards compatible with WMDRM9. It also supports high-speed USB2.0, hard disk medium memory, 2M-pixel image sensor and so forth. The new product is equipped with Battery Charging Protection technology and can store and display digital and motion pictures. Besides, the new multimedia player utilizes Action's latest AMV(Advance Media Video) engine, which makes the color multimedia player able to display videos smoothly and 512M memory able to display 120 minutes at least. With the new product's duly release, Action is deemed to make greater achievements in multi-media player market, owing to its technology advantage and mature sales channel.

"Actions, together with HeJian, witness the high-speed growth of the multimedia player market. Although it is a severe market, HeJian's outstanding manufacturing technology and short-term response capability meets our needs, which ensure Action's rapid growth. HeJian is deemed to be one of our most reliable partners for long-term cooperation," commented Nan Homg Yeh, CEO of Actions. " Standing by HeJian's excellent and stable technology, Actions will concentrate on improving IC design technology and providing the first-class products to global customers."

"Actions was the top company of China IC design house for 2005, regarded with its US$150.7 million sales for 2005 and became one of the few listed China IC design companies in NASDAQ. They have made admirable achievements," praised Mr. J H Shyu, President of HeJian. "HeJian will support Actions continuously with advanced customer-oriented technology solutions and expert service system, to satisfy Actions' fast-growing and varied market demands. Moreover, we are looking forward to cooperating with the such potential companies as Actions and seeking for success together." Mr. Shyu concluded.

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About Actions
Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and references to the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzhen. For more information, please visit the Actions Semiconductor website at
http://www.actions-semi.com

About HeJian
HeJian Technology (Suzhou) Co., Ltd. is a leading semiconductor foundry that manufactures ICs for its global customers. Founded in 2001, HeJian established a 200mm wafer fabrication facility with the maximum capacity of 60,000 wafers per month in Suzhou in the PRC. Today the company employs over 1,700 people worldwide and serves over 30 customers globally. HeJian can be found on the web at
http://www.hjtc.com.cn

Contacts:
Actions Semiconductor Contact:
Chung Hsu
Director of Investor Relations
(86)-756-3392353-1015
chung@actions-semi.com
HeJian Contact:
Tao Song
(86)-512-65931299-13519 / 73519
PRD@hjtc.com.cn